Built on Wildland Fire Experience
Purpose-Built Equipment Starts with Understanding the Work
Southern Rough, LLC was established in 2011 with a simple philosophy: the best equipment is designed by people who understand how it will actually be used.
Our small team brings decades of combined experience in wildland fire and land management, farming, equipment operation, fleet management, fabrication, and design. We have spent our personal and professional lives operating equipment in demanding environments, giving us a practical understanding of what works in the field—and what doesn’t.
That experience influences every piece of equipment we design. We focus on durability, functionality, ease of operation and maintenance, efficient use of space and weight, and eliminating unnecessary complexity.
Southern Rough was founded by a wildland firefighter with a passion for equipment design and continuous improvement. Whether refining a UTV fire skid unit or developing a completely custom solution, every component and feature should have a reason for being there.
Designed through experience. Built for the field.
Neil
Founder | Wildland Firefighter | Equipment Designer
Neil has spent more than 20 years working in conservation, land management, and wildland fire.
His experience includes managing wildland fire programs, implementing land management and forestry plans, operating and managing equipment, and designing and fabricating purpose-built
wildland fire equipment.
That combination of field experience and fabrication knowledge drives Southern Rough’s approach to equipment design: understand the job first, then build equipment around the people who have to do it.
For Neil, equipment design rarely stops at the shop door. Time in the field continually generates new ideas for making equipment lighter, simpler, more functional, and better suited to the realities of wildland fire.
Designed for wildland firefighters, by a wildland firefighter.
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